Zona Sul is a upmarket chain of supermarkets in Rio de Janeiro. Easter is one of the busiest times of the year for any supermarket in Brazil. To reinforce their Easter advertising campaign, Zona Sul invited us to create a 3D character that would be used in a series of outdoors and to decorate all their stores across Rio de Janeiro.
Role: Character design, 3D modeling and rigging.
Co-worker: Jorge Bacellar, responsible for rendering and post-production.